Projects
Ultra Michelob Mexico
2021
USA
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Overview
For First Tube Media, one of the leading agencies of audiovisual production and live broadcasting in the United States, we developed the Technical Production and Broadcast of one of the most amazing Fitness event in America, sponsored by Ultra Michelob known as MOVEMENT. We managed the project in the cities of Guayaquil, Ecuador; São Paulo, Brazil; and Mexico City. The main live transmission took place at the largest stadium Pecto Park in San Diego, California, in front of 500 participants engaging in Spinning to the rhythm of the music. We had the responsibility of broadcasting this signal for Latin America and returning it to the giant screens at Petco Park Stadium, showcasing live the aforementioned cities simultaneously engaging in the same activities.
This project represented a significant challenge as we had to organize three audiovisual production teams working simultaneously from Brazil, Mexico, and Ecuador. In DAEA Agency, we are proud to have successfully this challenge, providing a top-notch coverage and an unforgettable experience in broadcasting and production of this large-scale event.
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